Being of a petrolhead pursuasion, my personal favourite items of self-promotion have been those completed for the Autosport International shows which take place at the Birmingham NEC each January. In 2008, our "More Power to You" postcard, featuring a DAM green incarnation of a Porsche 997 GT3RS, got the attention of many of the motorsport and engineering companies exhibiting at the show...

For 2009, we built on our previous year's success with a combined postal and email campaign to the show's exhibitors, giving them a taste of just how obsessed we were with the art of motorsport. How better to improve on the excellent performance of our Porsche card, than with a Pagani Zonda R! The image still has pride of place on the wall by my desk!